Bacehlo of Arts/Bachelor of Science in Marketing Communication

Marketing Communication is just one of several undergraduate programs offered through the Department of Management and Communication. Other program options include:

The Marketing Communication major focuses on developing students' understanding and application of the modern marketing system - integrated marketing communication. Organizations require leaders who understand the full marketing system and how to best use employee resources to communicate the organization's message. Most importantly, the Marketing Communication major gives you a vital element for any career path you choose to travel: effective communication.


Curriculum